Insights

The Lab

Independent thinking on embedded payments, model selection, and the margin hiding in your platform.

June 2026
What Does It Cost to Build a Payment Gateway?
The upfront build is the cheap part. What it actually costs a platform to build a gateway, the run cost everyone leaves out, and when buying or partnering wins.
Read →
June 2026
Payfac Compliance Requirements: What a Platform Actually Has to Do
Payfac compliance is broader than PCI. The full set a payment facilitator inherits from the acquirer: underwriting, monitoring, sanctions, AML and fund-flow rules.
Read →
June 2026
Interchange Optimization for Software Platforms: The Margin Lever Most Never Pull
Platforms obsess over the rate they charge merchants and ignore the biggest cost underneath it: interchange. What you can actually influence, the levers that lower it, and the merchant mix where it pays off.
Read →
June 2026
Embedded Finance for Vertical SaaS: The Roadmap Beyond Payments
Once payments works, lending, accounts and cards are the next layer. What embedded finance actually means for a software platform, which products to add when, and the regulatory and capital traps to plan for.
Read →
June 2026
Cross-Border Embedded Payments: What US Vertical SaaS Gets Wrong About Latin America
US operators treat Latin America as international expansion. It is really a different payments stack with different rails, regulators and settlement. What breaks, what translates, and the patterns that work.
Read →
June 2026
Surcharging for Software Platforms: Offering It to Your Merchants
Surcharging lets your merchants offset card costs and is one of the few features that moves activation and retention at once. The network and state rules are a minefield, and most of the compliance risk lands on the platform that built it.
Read →
June 2026
Build vs Buy vs Partner: The Platform Payments Decision
Every vertical SaaS platform picks one of three ways to run payments. What partnering, buying and building each earn, what each costs you to operate and how to choose the right one for your stage.
Read →
June 2026
PFaaS Provider Strengths and Weaknesses: What the Sales Deck Leaves Out
Every PayFac-as-a-Service provider makes tradeoffs the pitch glosses over. Where PFaaS providers are genuinely strong, where they are systematically weak and what each tradeoff actually means for your platform.
Read →
June 2026
Payment Processing KPIs: The Metrics Every Vertical SaaS Platform Should Track
Revenue is a lagging indicator. Seven payment metrics actually predict whether your program is healthy, with benchmarks for each, the combinations that tell you what to fix and the vanity numbers to stop watching.
Read →
June 2026
The Merchant Activation Playbook for Vertical SaaS
Activation rate is the highest-leverage number in embedded payments. The five reasons merchants stall and a sequenced playbook to move activation from 20% to 60%, without acquiring a single new logo.
Read →
June 2026
Embedded Payments Due Diligence: What PE Acquirers Look At
Payments is the diligence item PE acquirers most consistently underestimate in vertical SaaS deals. The metrics that signal a healthy program, the red flags that kill deals, the hidden value most platforms underreport and the full diligence checklist.
Read →
June 2026
PayFac vs ISV for Vertical SaaS: The Real Comparison
PayFac vs ISV is the question every vertical SaaS platform eventually faces. The economics side by side, the operational burden side by side, the volume thresholds where the answer flips and the migration path most platforms underestimate.
Read →
June 2026
Payment Processor for SaaS Platforms: What to Look For and How to Choose One
The processor decision for a software platform is different from picking one for a single business. The vocabulary, the economics, and the evaluation framework all change. Here is what actually matters.
Read →
June 2026
Merchant of Record vs PayFac: What They Are and Which Are You
MoR and PayFac sound similar but solve different problems. Plain-language guide to what each one does, the tax-and-compliance angle most platforms underestimate, and a decision framework for which fits your platform.
Read →
June 2026
How Much Do SaaS Platforms Actually Make From Payments?
Specific dollar amounts at each volume tier, $5M to $500M+, across all four embedded payments models. Year 1 and Year 3 numbers, the four variables that swing the math, and a back-of-envelope check for your platform.
Read →
June 2026
Should You Become a Payment Facilitator?
The decision framework for software platforms weighing PayFac vs PayFac-as-a-Service. Cost benchmarks, the compliance burden most teams underestimate, and a three-question test that resolves the call for most platforms.
Read →
May 2026
Merchant Onboarding for Embedded Payments
60% of merchants never complete embedded payments onboarding. The drop-off points are predictable, the fixes are product design, and the staffed-boarding economics work above $50K in annual merchant volume.
Read →
May 2026
When to Switch Embedded Payments Providers
Switching providers is one of the most expensive product decisions a SaaS platform can make. The signals, the four cost categories, the switch-or-renegotiate framework, and the six-step playbook.
Read →
May 2026
PCI Compliance for SaaS Platforms: What You Actually Need
PCI requirements for embedded payments range from trivial to $250K/year depending on your model. Here's what actually applies to your platform and what you can ignore.
Read →
May 2026
Payments Revenue and SaaS Valuation: What Investors Need to See
Vertical SaaS with mature embedded payments trades at 7-9.5x revenue vs. 4.8-6.2x without. Here's how acquirers model payments revenue and what drives the premium.
Read →
May 2026
Chargeback Management for Software Platforms
Chargebacks are the operational reality most platforms discover after launching payments. Here's how to build the process before you need it, thresholds, response workflows, and prevention.
Read →
May 2026
How to Negotiate a Processor Agreement for Your SaaS Platform
Most processor agreements are signed once and never revisited. Here's what's actually negotiable, when you have leverage, and what platforms that push back typically get.
Read →
May 2026
Embedded Payments vs. Integrated Payments: What's the Difference and Why It Matters
The two terms get used interchangeably. They're not the same, and the distinction changes your economics, your competitive position, and how acquirers value your business.
Read →
May 2026
How to Calculate Your Embedded Payments Revenue Opportunity
A step-by-step framework for modeling what your payment volume is actually worth under each monetization model, the same approach used in advisory engagements.
Read →
April 2026
PayFac-as-a-Service: What It Is, What It Costs, and When It Makes Sense
The model that sits between ISV Referral and full PayFac registration, 60-80% of the economics at 20-30% of the cost. Here's how it works and when it's the right move.
Read →
April 2026
Embedded Payments for Vertical SaaS: What Platform Leaders Need to Know
Generic payments advice doesn't account for how vertical SaaS actually works. Here's what changes when your merchants are all in the same industry, and how to use that to your advantage.
Read →
April 2026
How to Choose an Embedded Payments Provider for Your SaaS Platform
Most provider evaluations start with pricing and end with regret. The 8 questions that actually determine whether a payments partnership works, from someone who doesn't sell processing.
Read →
April 2026
What Is a Payment Facilitator? A Plain-Language Guide for Software Companies
PayFac, payment facilitator, managed PayFac, sub-merchant, the terminology is confusing by design. Here's what it actually means for SaaS platforms, explained without vendor spin.
Read →
April 2026
How SaaS Companies Make Money from Payments
The four ways vertical SaaS platforms turn payment volume into revenue, from simple referral residuals to full payment facilitation, with real economics for each.
Read →
April 2026
Payment Facilitator vs. ISO: Which Model Fits Your Platform
The two most common structures for monetizing payment volume, and a practical framework for choosing the right one based on your volume, risk tolerance, and growth stage.
Read →
March 2026
What Embedded Payments Actually Costs to Implement
A clear-eyed breakdown of implementation cost across all four models, before you commit to a vendor or a path.
Read →
March 2026
Why Merchants Don't Use Embedded Payments (And What to Do About It)
Activation is where payments programs fail. Here's why, and what the platforms that get it right do differently.
Read →
March 2026
How to Read a Payments P&L
What the numbers actually mean, where the margin comes from, and how to know if your payments program is performing.
Read →
March 2026
The Margin Multiplier: How We Model Payments Revenue for SaaS Platforms
A walkthrough of the framework behind the Margin Multiplier, the four models, the inputs that matter, and how to interpret the output.
Read →